UTM Builder
Build perfectly tagged campaign URLs for Google Analytics tracking.
About UTM Builder
Build perfectly tagged campaign URLs with our free UTM builder. Add utm_source, utm_medium and utm_campaign to any link in seconds and track exactly where your traffic comes from in Google Analytics.
Marketers use this UTM link generator for email campaigns, social media posts, paid ads and influencer links. Proper UTM tagging is the difference between guessing and knowing which channel actually drives conversions — and this campaign URL builder makes it effortless.
UTM Builder — FAQs
What are UTM parameters?
UTM parameters are small tags added to a URL (like utm_source=newsletter) that tell Google Analytics where a visitor came from. They do not change the page itself — they only add tracking information.
What do utm_source, utm_medium and utm_campaign mean?
utm_source identifies the source (e.g. facebook, newsletter), utm_medium the channel type (e.g. social, email, cpc), and utm_campaign the specific promotion name (e.g. summer_sale).
Where do I see UTM data in Google Analytics?
In GA4, UTM-tagged visits appear under Reports, then Acquisition and Traffic acquisition, broken down by session source, medium and campaign.
Does the UTM builder shorten my link?
No. It adds tracking tags to your existing URL. If you need a shorter link, run the tagged URL through a link shortener afterwards.
